The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives


  • ISBN13: 9780385525220
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob.

In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed. 

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  • ISBN13: 9780465005451
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Step-by-step guides to self-improvement that introduce the methods of the highly regarded cognitive behavioral therapy technique to help readers conquer a broad range of disabling conditions-from worry to body image problems to obsessive compulsive disorder and more. The accessible, straightforward, and practical books in the Overcoming series treat disorders by changing unhelpful patterns of behavior and thought. Cognitive behavioral therapy (CBT) was developed by psychiatrist Aaron T. Beck and is now internationally favored as a practical means of overcoming longstanding and disabling conditions, both psychological and physical. CBT insists that our thoughts cause our feelings and behaviors. Even when our situation does not change, if we change the self-defeating ways we think, we can make ourselves feel better. This positive, pragmatic approach is popular with therapists and patients alike.Books in the Overcoming Series: highlight the history and background of the disorder, who is likely to be affected, and what the main symptoms are provide a structure ideal for personal use or in a program using guided self-help techniques include diagnostic questionnaires, case studies, and workbook-style interactive exercises explore step-by-step techniques such as diary- and record-keeping, problem-solving, and managing symptoms include overviews of all treatment options offer authoritative, commonsense solutions to pervasive, difficult emotional problems are highly recommended by experts around the world and offer readers an affordable and easy-to-follow treatment plan

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