This is the fourth edition of the undisputed classic on the prefrontal cortex, the principal “executive” structure of the brain. Because of its role in such cognitive functions as working memory, planning, and decision-making, the prefrontal cortex is critically involved in the organization of behavior, language, and reasoning. Prefrontal dysfunction lies at the foundation of several psychotic and neurodegenerative disorders, including schizophrenia and dementia.
* Written by an award-winning author who discovered “memory cells”-the physiological substrate of working memory
* Provides an in-depth examination of the contributions of every relevant methodology, from comparative anatomy to modern imaging
* Well-referenced with more than 2000 references
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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.
Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education.
The fifth and fully updated edition offers:
- highly accessible and engaging writing
- contemporary references to all types of media familiar to students
- substantial discussion of theories and research, including interpretations of original research studies
- a balanced approach to covering the breadth and depth of the subject
- discussion of work from both psychology and media disciplines.
The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
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